Inside Credit Union Marketing: Humanize mortgage marketing

first_imgLike many of us, credit unions are also caught up in our digital, mobile, “SnapChatty” world. It’s fun, effective and really cool. Sometimes, though, it’s easy to lose sight of being human with this digital barrier. Social media is a cool way to connect, but you’re still removed from the people or person with which you’re connecting. Mobile, too, is so convenient – texting or Facetiming on the go. Just about all of us have semi-mastered these tools, along with your credit union.So as we become more and more immersed in our digital, mobile world, how can we stay human? That’s easy on a personal level. But if you’re a credit union – or any organization, it can be a challenge. There’s one word that can open the doors to humanizing your credit union: emotion.Like any good book, movie, or play, if you can move your audience to laughter, anger, and/or tears, you’ve captured them. So let’s spin it to the financial sector. Yes, that may be a stretch, but hang on.What’s a really emotional experience that relates to finances – besides winning the lottery, finding buried treasure on a deserted island, or announcing your start-up’s IPO? But let’s face it, how many of us will experience any of these rare lightning strikes? continue reading » 20SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img