Opportunity for fishing tourism: World Fishing Day also in Croatia

first_imgTomorrow, Croatia will host the first ever World Fishing Day in the company of 24 fishing countries. This global production was created on the initiative of the leading British fishing television Fishing TV.Vivatina media, which has so far nurtured a successful collaboration with Fishing TV, is the producer of the Croatian part of the broadcast. For the presentation of Croatian fishing, at least 5 million viewers are forecast, and this is just the beginning of Croatian production cooperation with Fishing TV. Also, all social platforms were used in the promotion of Croatia. “Our goal on World Fishing Day is to introduce as many people as possible to this sport with an emphasis on women and children. In addition, we intend to bring viewers closer to the issue of preserving fish stocks and highlight how fishermen can improve human lives around the world.”, Said the commercial director of Fishing TV, Ed Burgass.The program promotes fishing as a discipline, as well as the world’s most attractive fishing attractions, including Croatia. Fishing TV is watched by 750 million viewers.Nina Schmidt: This is an opportunity for Croatia to present itself to the world as an attractive fishing destinationThe live broadcast follows the trajectory of the sun from its sunrise starting from Australia and New Zealand through Asia, Africa, Europe and ending with sunset in America. Also, many celebrities from the world of fishing participate in the program, and in our case it is Thom Hunt. “Fishing is the fifth strongest industry in the world, unfortunately in Croatia it is still a hobby. This is an opportunity for Croatia to present itself to the world as an attractive fishing destination. It is also a way for fishing to give its share to tourism.”, Explained Nina Schmidt, director of Vivatina, which produces this show in Croatia.On a tour of the planet, the live broadcast from Croatia starts at 7:05 am, four hours of live broadcast and six reports from the open sea near Dubrovnik, ending around 11 am. The production and live broadcast takes place on board, where Thom Hunt will appear live, and who will throw the fishing rod himself. Also, two short films dedicated to other Croatian fishing zones have been prepared.There are approximately 5 billion registered fishermen in the world and this is an opportunity to offer this selected group what Croatia has. For example, it is interesting to note that in Croatia there are two species of fish that can be found only in a few other locations in the world. It is expected that such a presentation will have an extremely positive impact on domestic tourism. “There is no doubt that World Fishing Day is an event that can position Croatia as an ideal destination for a fishing tourist product. “, reads the CNTB letter.This live broadcast from Croatia is supported by the Ministry of Tourism of the Republic of Croatia, the Croatian National Tourist Board, the Croatian Chamber of Commerce and the Dubrovnik Tourist Board.”The choice of Dubrovnik and sea fishing came from Fishing TV. In promotional reports prepared by Vivatina, we will show fishing on rivers and waters, and Thom Hunt will support this with his experiences. However, for the first time they wanted something recognizable, something that will be an introduction to the whole story where we will get to know the world with other fishing locations in Croatia. In this way we sensitize the public to something familiar, Dubrovnik and the sea around it ”, noted Schmidt.We still sometimes act like a transition country when it comes to world trends. However, one should not look at it negatively, Schimdt pointed out, because the field has been prepared so far. Namely, Croatia has many lakes and waters, a good fish stock, and we have been world champions in fishing several times. This should only be given importance because in the end fishing is always recognized, you just need to start a story and place Croatia in a broader global concept. Brakes do not exist as we can see in the example of World Fishing Day and its focused promotion of that sport. Like many things, a good story is simply taken as something self-sustaining.”This is a great opportunity and a provocation to anglers all over the world as this is watched by a target audience engaged in fishing and watching for a reason to see where everyone can go and fish. I hope we make an even bigger story in the future because this is a year-round tourism. Also, I look forward to any future collaboration with Fishing TV”, Concluded Schmidt.The main sponsors of the general event are Fishbrain and Fishing TV, and the campaign is led by a well-known British agency kpPR, led by Rae Borras. The live program will also be played online, and you can watch it at connectors.last_img