australiahotelsIHGVictoriaYarra Valley Entrepreneur Martyn Barnes has signed a management agreement to badge his new Yarra Valley property as voco™, IHG’s new upscale hotel brand, making it the second voco signing for Australia. voco™ Yarra Valley will be the first globally-branded, upscale hotel in the Yarra Valley, creating a destination for guests who are looking to eat, sleep and everything in between. With a different mindset and an informal attitude, it will be a place that guests want to relax and enjoy themselves in – whether it’s a quiet morning coffee, or kicking off a great evening.The 170-room new-build hotel will open in 2021, with charming touches guests will remember long after checkout, such as an on-site gin distillery, a lavender farm, mirrored maze, an amphitheatre cut from natural ground and a provedore that serves and sells local Yarra Valley produce. It will also feature large conference and meeting facilities, a gym, bars that draw on the best of their surroundings, an onsite family restaurant and kids’ entertainment facilities making it perfect for both weekday MICE travellers, weekend leisure guests and families.Abhijay Sandilya, IHG’s Senior Director of Development – Australasia, said: “IHG launched voco in June with the first signing for the brand in Australia, and we are so pleased to see the brand momentum continue here with the second signing. voco delivers a guest experience that stands out, with touches of charm and memorable, distinctive and dependable hallmarks, so we can’t think of a better partner for this new hotel than Martyn Barnes.”“The signing of voco Yarra Valley continues IHG’s ambition to take our brands into regional markets, including suburban micro-markets close to Australian capital cities.”The hotel is situated in at the gateway to the Yarra Valley of Maroondah Highway, less than an hour’s drive from Melbourne’s CBD, with prominent visibility to motorists and ample parking facilities to welcome road trippers from the capital. Lilydale is the closest train station, and Coldstream & Lilydale airports are nearby.